Green Scent: from signal to atmosphere
Explore a more focused identity for scenting products, and make that identity tangible through packaging, atmosphere and a richer website experience.
Original logo and identity direction, website design direction and project ownership by Huzaifa Alahmad, with AI-assisted image production, implementation and testing.
Proposed rebrand and AI-generated atmosphere studies. Not completed client installations.
The challenge
The existing Green Signal identity used bright blue and green with a broad technical expression. The proposal explored a more considered scent-led presence, connecting the product itself with the feeling of the spaces it inhabits.
The decisions that shaped it.
Build around the supplied mark
Retain the original integrated Green Scent logo: the ornate g is the first letter, with reen beside it and scent beneath. Pair deep olive and champagne gold with Baskerville Old Face and Cambria.
Show a whole visual world
Develop proposed oil packaging and product mockups using the supplied ALM Small and 500 ml bottle references. Add AI-generated home, hospitality and workplace atmosphere studies, clearly separated from real client installations.
Respect the original website direction
Develop the supplied website design system with a full-height hero, product and service mega menus, interactive category cards, dark sections and day/night themes. Use native English content and working enquiry-list interactions.
What was delivered
- A coherent identity proposal using the original Green Scent mark and specified typography.
- Product, packaging and atmosphere concept imagery.
- An interactive website demonstration hosted within Social Vision, with source on GitHub.
What carries forward
A rebrand becomes easier to evaluate when its mark, materials, product presentation and digital experience tell the same story.