Rare Oud: an identity shaped by sound
Give an existing musical-oud mark a complete visual language: distinctive, tactile and consistent from a case patch to a digital catalogue.
Original logo and selected visual direction by Huzaifa Alahmad; identity development, mockup direction and storefront review with AI-assisted production and implementation.
One mark. A complete language.
The selected purple identity, expanded into a usable system of colour, typography, rhythm and material.
The same rhythm, in every format.
Editable square, story and cover compositions. Clear hierarchy and breathing room, without invented prices or offers.
A system ready to hand over.
A 12-page guideline and a package of vector logos, editable layouts, outlined artwork and social templates. Packaging files are face artwork; final production dielines remain supplier-specific.
The challenge
The project began with two visual explorations. The selected purple R / oud mark needed a practical system around it rather than unrelated mockups. The musical instrument, its material character and the existing storefront all needed to belong to the same identity.
The decisions that shaped it.
Keep the chosen mark intact
Preserve the original vector outlines, integrated R, Arabic wordmark and star. Build primary, reversed and one-colour versions, plus the isolated existing symbol. Keep the brown woodgrain exploration outside the selected system.
Make rhythm a supporting language
Use royal purple and uncoated ivory, warm ink and restrained brass. Pair the supplied Britanica typography with parallel arcs inspired by strings. Carry the system into cards, a letterhead, a care booklet, packaging faces and social templates.
Connect the identity to a usable storefront
Separate musical ouds from accessories before pagination, show the full existing policy text on its own pages, and correct image counts, missing-dimension display and enquiry links. Preserve product photography, prices, stock and original commercial terms.
What was delivered
- A 12-page identity guideline PDF with logo, colour, typography, spacing and application guidance.
- Editable SVG assets and outlined production companions, logo PNG exports, stationery, packaging face artwork and social compositions.
- Two AI-generated material / signage application studies, clearly presented as concepts.
- A reviewed and updated live storefront, plus a bilingual project presentation on Social Vision.
What carries forward
A recognisable mark becomes a useful identity when the same decisions hold across materials, layouts and everyday interactions.