A clearer home for Social Vision
Give a studio in development a useful public presence: a clear identity, understandable services and a practical first conversation.
Project owner, visual direction and scope, with AI-assisted implementation and testing.
The challenge
The supplied project included a wider application and a damaged legacy backend. The public website needed to explain the studio without depending on that repair, and without presenting sample figures or reviews as real customer results.
The decisions that shaped it.
Separate the public experience
Build the public site as static pages so a visitor can explore services without a database or client account. Keep the unfinished portal and backend as a separate future scope.
Make the identity work across the site
Apply the existing Social Vision mark, blue and pink palette, considered typography and a restrained dimensional treatment. Support light and dark themes and small screens.
Make each service easier to understand
Give branding, production, social media, paid campaigns and AI workflows their own explanations. Add English and Arabic page URLs, clear inputs and scope boundaries, and a project brief that stays on the visitor’s device until they choose to share it.
What was delivered
- A published public site with five service scopes and English/Arabic navigation.
- Responsive layouts, light/dark themes and reduced-motion support.
- Dedicated service pages and a brief that preselects the chosen service.
What carries forward
A useful first release can solve the public communication problem while the larger application is still being developed.